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PRADA JOURNAL – Prada Feltrinelli Prize – Third Edition

PRADA JOURNAL – Prada Feltrinelli Prize – Third Edition May 9, 2016Milan, News0 Comments

Milan, May 6th, 2016

Carlo Feltrinelli (President of Feltrinelli Group), A.M. Homes (considered as one of the most innovative American novelists), Craig Mod (writer and designer) and Oscarwinning film director Gabriele Salvatores have been chosen as the Prada Feltrinelli Prize jury members, responsible for selecting the winners of the third edition, whose names will be unveiled in September 2016.

The new edition of the Prada Feltrinelli Prize welcomed the participation of over two thousand writers worldwide, who were invited to express their creativity on this year’s theme: ‘Illuminations, shadows and mirages. Things are not always what they seem.’

Once again, the optical frames of the Prada Journal collection, developed in collaboration with Luxottica, continue to be a key tool in exploring the world through different lenses and a new way to see the things and people around us. The storytelling of the third edition evolves into a three-dimensional literary experience through a digital performance featuring the winning stories in a modern ‘Theatre of Conversation and Exchange.’

The theatrical performance crosses the boundaries of time and space, extending into several interconnected environments in which diverse elements interact and veer towards virtuality in an unusual way. The Prada Journal literary contest was launched in 2013 with the aim of creating an independent literary research platform open to new writers from all over the world who are able to capture the subtleties and myriad aspects of reality and translate them into the written word.

Full details at www.prada.com/journal