Soho, New York – MANSUR GAVRIEL OPENS SS17 CANDY SHOP
New York, February 15, 2017
New York based label, Mansur Gavriel, opens the “Candy Shop” during New York Fashion Week to celebrate the Spring Summer 2017 season. Doors open today February 15, at the brand’s 134 Wooster Street store location.
The custom-designed 1,500 square foot space presents a new and fully immersive Candy Shop environment, inviting customers in for the first opportunity to shop handbags and shoes from the Spring Summer 2017 collection.
Custom shelving lines the yellow Candy Shop walls and stocks traditional fine Italian confections, including Jordan Almonds, Mantovana and Balsamic Cakes, Biscotti Di Prato with almonds, brioche pastries, and more. Sales associates dressed in custom uniform assist visitors. A wrapping station at the center of the Candy Shop allows guests to have their purchases packed in custom made Mansur Gavriel boxes.
“As a brand, we love creating experiential environments. The SS17 Candy Shop is an opportunity to present an immersive world in which every detail is considered. In the past, we have presented environments like this exclusively for press and wholesale partners during New York Fashion Week. We are very excited to open this world to the public for the first time.” – Rachel Mansur and Floriana Gavriel
Last month, Mansur Gavriel announced that it would step away from the traditional fashion calendar format and into a consumer-focused “see-now-buy-now” model. The brand will showcase its Fall Winter 2017 collection during New York Fashion Week in September, where its handbags, shoes, and debut ready-to-wear collection, will be available for immediate purchase.
‘Candy Shop’ Address
134 Wooster Street, New York, NY 10012
‘Candy Shop’ Hours
Monday through Saturday 11am – 7pm
Sunday 12pm – 6pm
About Mansur Gavriel:
Mansur Gavriel is a New York City based design label founded by Rachel Mansur and Floriana Gavriel in the spring of 2012. The brand is dedicated to offering high quality, Italian made products in beautiful colors and materials. Today it is sold in approximately 100 retailers globally, including Barneys New York, Bergdorf Goodman, Colette, Dover Street Market and Opening Ceremony. Mansur Gavriel was the recipient of the CFDA Swarovski Award for Accessory Design in 2015, as well as the CFDA Accessory Designer of the Year Award in 2016.
© : images courtesy of Mansur Gavriel
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