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Wilderness, But Make It Luxury: Todd Snyder’s Vision for Woolrich SS25

Wilderness, But Make It Luxury: Todd Snyder’s Vision for Woolrich SS25 May 7, 2025Men's Dresscode0 Comments

“WanderLuxe” Reimagined: Woolrich Black Label SS25 Blends Heritage with High Style – By Shari Inessa

For Spring/Summer 2025, Woolrich Black Label, under the keen creative direction of Todd Snyder, presents a wardrobe that doesn’t just flirt with the outdoors. It inhabits it — luxuriously, effortlessly, and with a sartorial soul.

In his second season leading Woolrich’s most refined division, Snyder does what few designers dare: he translates the codes of rugged Americana into a language of modern elegance. The result is a 60-piece collection where technical innovation meets tailored ease, and where field gear is elevated into fashion’s new frontier.

Think: zip-off nylon cargo pants that feel as sharp as Italian tailoring. Cashmere shirts that could walk from a forest trail into a five-star dining room. Trekking jackets cut in silhouettes that belong on both the Oregon coast and the Milan runway.

It’s all part of what Snyder calls the new “Rugged Luxury” — a genre he defines with precision. “Just as gym clothes evolved into athleisure,” he says, “we’re seeing a shift in menswear where sophisticated, stylish individuals are wearing technical wilderness clothing for both the office and dinner outings.”

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Indeed, this is not about performance wear posing as fashion. It’s about authenticity and allure colliding. The pieces evoke the untamed romance of the Pacific Northwest: fog-draped mornings, wild river bends, and sun-scorched trails that give way to moonlit lodge dinners. Layerable silhouettes reflect the rhythm of the land — fluid, adaptable, refined.

And let’s talk about the elephant in the (fashion) room ! – or rather, the sock in the sandal. As a German living in Paris, I couldn’t help but raise a perfectly arched eyebrow (and maybe smile a little too smugly) at the unapologetic return of socks with sandals. Yes, that look – once banished to Berlin beer gardens and dad-hiking folklore – has found its way back, this time via Woolrich, and it’s suddenly… chic.

It’s a full-circle moment I didn’t see coming, yet here we are – cashmere socks delicately tucked into sporty sandals, styled like a runway-approved rebellion. It’s outdoorsy. It’s ironic. It’s oddly sensual. And I am completely here for it.

What once made me cringe now makes me crave. Fashion, after all, is a funny, fabulous cycle – and this one came with arch support.

Color-wise, the collection pulses with earthy intensity: obsidian, military green, sunlit olive, and flashes of citron yellow and fire-orange camouflage. These are not colors that shout – they smolder.

And then there’s the craftsmanship. Cashmere from Bacci. Ripstop nylon from Olmetex. Seam-sealed details that feel as considered as they are constructed. It’s outerwear, yes. But it’s also outer-poetry.

As What We Adore continues to chart the spaces where luxury and lifestyle meet with purpose, the Woolrich Black Label SS25 collection stands out – not as a trend, but as a transformation. It’s fashion for the man who writes with his steps, who dreams in topography, and who understands that true luxury doesn’t always whisper. Sometimes, it climbs.