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From Stockholm with Style: ETON – The Menswear Revival We Didn’t Know We Needed

From Stockholm with Style: ETON – The Menswear Revival We Didn’t Know We Needed May 8, 2025Men's Dresscode, Tennis0 Comments

Court Style, Reinvented: Eton x Tretorn Serve a Match Point in Modern Menswear

If tennis is the sport of elegance, then the new Eton x Tretorn capsule is a grand slam in sartorial storytelling. In a collision of court-side cool and Scandinavian savoir-faire, two icons – Eton, the shirtmakers of polished pedigree since 1928, and Tretorn, the darlings of functional fashion since 1891—have volleyed their legacies into a collection that feels fresh, grounded, and quietly bold.

Think heritage stripes, collegiate energy, and tailored silhouettes that whisper “refined” rather than shout “look at me.” It’s that nonchalant confidence we adore: clothes that say you belong to every room without ever having to announce it.

The inspiration? Vintage tennis meets Ivy League nostalgia, filtered through a Nordic lens that prizes both performance and poetic precision. The color palette: deep green, navy, eggshell, and sand – is as clean as a Swedish spa. The tailoring? Impeccable. And the twist? This is sportswear not for sweating in, but for showing up – whether it’s Monday meetings or weekend escapes to the countryside.

Crafted for the man (or woman) who navigates between boardrooms and backhands, the Eton x Tretorn wardrobe brings new vitality to classic codes. Varsity knits, club collars, and chinos tailored to perfection pair with reimagined Nylite sneakers and retro socks. Each piece is a gentle nod to nostalgia, but styled with enough wit and edge to feel distinctly modern.

And can we talk about the accessories? The striped silk tie and heritage scarf may be small additions, but they anchor the look—like a crisp white line on a clay court.

As a journalist with a mild (read: full-blown) obsession for fine textiles and the understated flair of Scandinavian design, this collection feels like a love letter to the new kind of preppy. Less rigid. More relaxed. And above all – resolutely relevant.

The Eton x Tretorn capsule collection launched May 7 on Etonshirts.com, Tretorn.com, and in select Eton stores. One collection, two legacies, infinite style.

Tags: chic sportswear, contemporary classic, court style, eton x tretorn, fashion collaboration, fashion meets function, heritage style, ivy league fashion, luxury sportswear, menswear capsule, modern tailoring, nordic design, off-court elegance, preppy fashion, sartorial menswear, scandinavian fashion, Scandinavian savoir-faire, Tennis, timeless fashion, varsity style, Vintage tennis, vintage tennis style, What We Adore Magazine