Fashion, News, Paris

Istituto Marangoni Paris – Master in Fashion Promotion, Communication & Media

‘la haute couture c’est moi’

For all the students who are dreaming of a career in fashion, there are some great news!

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Istituto Marangoni, the Fashion School of Paris, is launching a new Master degree in Fashion Promotion, Communication and Media, opening at the beginning of the 2016-17 academic year.

For 10 years, Istituto Marangoni the Fashion School of Paris has been committing to provide its students with valuable and updated courses with an international approach so to match the constant evolution of the competitive fashion business.

The new Fashion Promotion, Communication and Media Master degree is aiming at training future communication managers and specialists in the world of fashion and luxury.

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In this course students will study the communication strategies of fashion and luxury brands so to acquire technical notions and theories needed to create a communication campaign, through marketing management, public relations and advertising campaigns.

The emphasis will be put on the communication & marketing mix, the customer experience, the organizations of fashion shows and press days so to be able to choose efficient and coherent activities and media to reach the target.

This program, taught in English, will be delivered jointly with the Manchester Metropolitan University. As a result, students enrolled in this program will obtain a Master degree in partnership with this prestigious institution. This program is a new addition to the training proposed by the school along with Master degrees in Fashion Design Womenswear, Fashion & Luxury Brand Management, as well as the Master degree of Contemporary Fashion Buying, launched this year.

By being deeply involved in the success of its students, Istituto Marangoni trains true professionals and offers them real career opportunities.

“I am very proud to introduce this Master degree that will provide our students with the possibility to enjoy a targeted training, with the aim of creating true communication and media professionals.” says Madam Valérie Berdah-Lévy, head of the Fashion School of Paris.

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Istituto Marangoni was founded in 1935 in Milano as ‘Istituto Artistico dell’Abbigliamento Marangoni’ and in 2015 it reaches a special milestone, 80 years of history and success in training the top professionals of Fashion and Design. Istituto Marangoni can praise itself for the education of four generations of students from 5 continents and for having launched over 45,000 professionals in fashion and luxury fields, such as Domenico Dolce (Dolce & Gabbana) and Franco Moschino. It currently educates 4,000 students per year from 106 countries at its schools, located in Milano (the School of Fashion and the School of Design), Paris, London and Shanghai, the international capitals of fashion, design and luxury. The second Istituto Marangoni in China is opening in September in Shenzhen, the key reference point for clothing and furniture production. Also in September a new school will be inaugurated in Firenze, the meeting point between art and culture.

Visit www.istitutomarangoni.com.

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