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From California Sand to Paris Nights: UGG Makes Every Step Iconic

From California Sand to Paris Nights: UGG Makes Every Step Iconic September 2, 2025Dresscode, New CollectionOff

UGG Autumn/Winter 2025: Where Icons Begin

UGG has always known how to turn comfort into a cultural phenomenon – and this Autumn/Winter 2025 campaign, Iconic From the First Step, proves it once again. Forget clichés: this isn’t just about boots, it’s about a legacy stitched into pop culture, from surfboards on Venice Beach to midnight glamour in Paris.

Filmed through the unmistakable lens of Gia Coppola and styled with the sharp eye of Jorden Bickham, the campaign brings together a constellation of icons—Sarah Jessica Parker, Elsa Hosk, Jeremy Scott, Alton Mason, Rina Sawayama, Central Cee, and more. Each one reinterprets UGG through their own lens: part heritage, part rebellion, all style.

Elsa Hosk drifts across the sand in a dreamscape of sheepskin. Jeremy Scott sketches a wink at fashion’s rulebook in his studio. Sarah Jessica Parker, ever the queen of New York chic, gives UGG a Parisian twist. And then, like the beat of a late-night party, the film crescendos into a surrealist celebration—music, texture, and silhouettes that transform everyday ease into cinematic glamour.

At its core, UGG is still UGG: the Twin Seam, the Sun Logo, the boots you know by heart. But this season, they’re remixed—elevated platforms, shearling mules, fluff that feels more fantasy than footwear. Each pair is a talisman, carrying decades of heritage while speaking fluently to the now.

“Every time someone wears UGG, they are part of our legacy,” says Anne Spangenberg, President of UGG®. And it’s true: UGG belongs to everyone—surfers, stars, dreamers, city wanderers. The magic lies in its duality: timeless yet restless, iconic yet reinvented with every step.

Autumn/Winter 2025 isn’t just a collection. It’s a manifesto: comfort is the new confidence, and luxury can begin on the very first step.

Discover the collection at ugg.com

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