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From Downtown Cool to Uptown Allure: Hailey Bieber for DKNY Fall 2025

From Downtown Cool to Uptown Allure: Hailey Bieber for DKNY Fall 2025 September 4, 2025Dresscode, New YorkOff

Hailey Bieber x DKNY: When New York Meets Its Modern Muse

DKNY’s Fall 2025 collection belongs firmly to the latter, a striking love letter to New York City unveiled through the lens of none other than Hailey Bieber, the woman who has mastered the art of being both everywhere and entirely herself.

Shot by the visionary Mikael Jansson inside a raw, industrial warehouse, the images hum with the pulse of the city – gritty, golden, and endlessly alive. Taxi cab yellow flickers throughout like a knowing wink to DKNY’s DNA, a reminder that this house has always belonged to the streets of New York. But with Hailey at its heart, the attitude is sharper, fresher, undeniably now.

Hailey moves through the collection with that rare duality: quiet confidence wrapped in star power. She embodies what DKNY has always stood for – the woman who doesn’t wait for the day to tell her where she’s going. She commands it. From a sculptural black blazer draped over denim and chunky loafers to a varsity jacket emblazoned in bold yellow, the styling strikes a perfect chord between heritage and reinvention. Every look whispers nostalgia and yet strides firmly into tomorrow.

Accessories, too, are treated as icons. The new Hadlee Bag, the Paula Commuter Tote, the archival Chana ’89 – all orbit her presence with the gravitas of a Manhattan skyline. And then there’s the Yankees™ cap, reimagined with DKNY’s imprint, a nod so quintessentially New York it feels almost cinematic.

It is impossible not to adore how Hailey translates DKNY’s energy into her own language: modern, intuitive, effortlessly chic. She is entrepreneur, model, mother—and here, she is muse. The campaign is less about fashion as consumption and more about fashion as rhythm, as confidence, as a way of moving through the world with intent.

New York doesn’t merely inspire this collection. It breathes through it. From the faux fur coat that demands Fifth Avenue at midnight to the leather bomber destined for a downtown rooftop, the pieces are portals into the city’s soul – practical, powerful, seductive.

This is DKNY reimagined: not just worn, but lived. With Hailey Bieber, the brand finds its perfect mirror. She is the city’s energy distilled – a reminder that style, at its best, is not about perfection but presence.

And presence, after all, is what makes the world stop and look.

Discover the full collection at www.DKNY.com

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