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From Montmartre to Munich: AMI Paris Pops Up in Style

From Montmartre to Munich: AMI Paris Pops Up in Style May 1, 2025Munich, Pop-Up0 Comments

Bonjour, Munich: AMI Paris & Breuninger Usher In a Season of Parisian Splendour

Just when we thought Munich couldn’t get more chic, Breuninger decided to flirt with the soul of Paris—and, darling, it’s a full-blown love affair. Imagine the romance of a Left Bank café, the allure of effortless tailoring, and a taste of French patisserie—all wrapped in the whisper of off-white linen and a kiss of khaki cotton. Yes, la vie parisienne has arrived, and it’s sipping matcha in the heart of Bavaria.

From April 14 to May 31, the Breuninger Flagship Store in Munich transforms into a Parisian dreamscape, thanks to an exclusive collaboration with the ever-sophisticated AMI Paris. This isn’t just a fashion pop-up. It’s an immersive, sensorial voyage. It’s croissants and couture. It’s a moment.

Step Into ‘Le Café AMI’ — And Out of the Ordinary

Breuninger’s chic Eduard’s Bar has undergone a ravishing metamorphosis—say au revoir to the ordinary and bonjour to Le Café AMI. Think black-and-white palettes, bistro-style chairs, architectural molding inspired by Parisian façades, and a curated menu as delightful as a spring morning in the Marais. The pièce de résistance? A heart-stamped gâteau that practically begs to be photographed before being devoured.

The space is scented with espresso and styled with intention—a visual love letter to AMI’s signature charm, which blurs the line between sharp tailoring and easy nonchalance. It’s intimate, timeless, and romantic—like the city that inspired it.

Style with a Heartbeat

At the heart of this collaboration is a limited-edition capsule collection, available only at Breuninger Munich. The palette? Understated elegance: crisp off-white, soft khaki. The silhouettes? Unisex and universally flattering. From breezy Bermuda shorts to the coveted Ami de Coeur sweatshirt and cap, each piece whispers quiet luxury, with just enough Parisian edge to turn heads on Maximilianstraße.

The pop-up itself is a design triumph—sun-drenched oak flooring, golden metallic accents, and spatial poetry that speaks to AMI’s reimagined brand DNA. This is where fashion meets feeling.

Why It Matters

In a retail world craving authenticity, this collaboration doesn’t shout. It seduces. AMI, founded by Alexandre Mattiussi, embodies a new kind of luxury—one that celebrates friendship, diversity, and the everyday beauty of a well-cut blazer worn with sneakers. And Breuninger? With over 140 years of heritage, it knows exactly how to host such a love story—with grace, polish, and a glass of something sparkling.

Chief Brand Officer Carsten Hendrich captures it perfectly: “AMI Paris stands for zeitgeist-driven, modern Parisian chic that fits Munich’s lifestyle beautifully.” Indeed, Munich is not just hosting a pop-up. It’s channeling a state of mind.

In Closing

For a few glittering weeks, Munich pulses with the rhythm of Paris. The espresso is stronger. The tailoring is sharper. And the mood? Utterly sublime. Whether you’re slipping into a khaki hoodie or lingering over a pain au chocolat, one thing’s certain: This is not just a shopping experience—it’s a chapter in your own love letter to style.

Le Café AMI is open until May 31 at Breuninger, Sendlinger Straße 3, Munich. Go for the croissant. Stay for the feeling.

Tags: Alexandre Mattiussi, Ami paris, Breuninger, breuninger munich, café culture, designer pop-up, exclusive collection, fashion collaboration, fashion pop-up, French fashion, le café ami, Limited Edition, Luxury Fashion, Luxury Lifestyle, munich events, paris meets munich, Parisian Style, spring fashion 2025, vogue style