Sailing & Yachts, Saint-Tropez

Home
Sailing & Yachts
Not Just a Regatta – A Lifestyle: Loro Piana and the Sartorial Art of the Sea

Not Just a Regatta – A Lifestyle: Loro Piana and the Sartorial Art of the Sea June 11, 2025Sailing & Yachts, Saint-TropezOff

Beneath the Wind: Loro Piana’s Icons Sail Beyond Time

LORO PIANA GIRAGLIA REGATTA 2025

Saint Tropez, from 7 to 14 June 2025

Some garments don’t follow fashion. They follow the wind. They follow the swell of the sea, the dip of a wooden deck beneath bare feet, the whisper of linen against sun-warmed skin. And no Maison understands this dance between elegance and elemental better than Loro Piana.

For those who’ve lived even a moment in their world, Loro Piana is less of a brand and more of a state of being – a lifestyle wrapped in whisper-soft fibres, effortless precision, and a kind of beauty that doesn’t ask for attention, but quietly commands it. Their Icons Collection, a curated trilogy of perfection – the André shirt, White Sole shoes, and the Bomber Jacket – is the sartorial equivalent of a masterful sailing vessel: sleek, noble, and impossibly functional.

Let’s begin with the André shirt. If tailoring could flirt, this would be it. Inspired by the golden-era elegance of 1950s Neapolitan gentlemen and christened after textile artist André Piot, the shirt is pure sprezzatura. No stiff collar band, no fuss—just that rare balance of charm and purpose. Born from travels with Sergio Loro Piana himself and first woven in denim, it evolved into linen: breathable, seductive, meant for yachts and hot evenings and men (and women) who know that comfort can be the most refined statement of all. And because Loro Piana can’t help but spoil us, they infused the latest edition with aloe vera. A shirt that caresses you back? Yes, please.

Then, the White Sole. Arguably the most graceful thing ever created to touch a teak deck. Launched in 2005 and inspired directly by the sailing world, this shoe is lightweight, slip-resistant, and stunningly versatile. Think the ease of a slipper, the silhouette of a loafer, and the poise of a captain who knows exactly what they’re doing. Its sole leaves no marks – only impressions. Made in Italy, of course, and stitched by hand like a love letter to craftsmanship.

And finally, the Bomber. The jacket that doesn’t try – it simply is. Conceived in 2003, born on the water, and built with Windmate®—a technical fabric developed with a Japanese sailmaker, combining high-performance microfibre with the whisper of cashmere. The result? A piece so light, it feels like a second skin. So elegant, you’ll wear it whether you’re chasing wind or just brunch in Portofino.

What makes Loro Piana’s Icons so compelling isn’t just the fabric, though that alone could bring tears to a textile purist. It’s the fact that these pieces are intelligent. They were born from need, honed through travel, and refined like a well-aged spirit. They don’t follow trends—they anticipate life. They move with it. They improve with time.

In an era obsessed with the ephemeral, Loro Piana is a love letter to permanence. To quality. To design that doesn’t just accompany your life but enhances the quiet, extraordinary details of it. A morning on the coast. A dinner under sailcloth skies. The breath between two moments where everything is exactly as it should be.

And perhaps that’s the greatest luxury of all.

www.loropiana.com

Tags: André shirt, capsule wardrobe, contemporary classics, editorial fashion story, effortless chic, fashion meets function, heritage design, iconic fashion pieces, Italian craftsmanship, Loro Piana, Loro Piana Bomber, Loro Piana Icons, Luxury Fashion, luxury travel wardrobe, menswear essentials, modern Italian style, nautical elegance, Portofino style, quiet luxury, sailing style, Shari Inessa, sustainable luxury, timeless style, understated elegance, vacation fashion, What We Adore Magazine, White Sole shoes, Windmate fabric, womenswear elegance