Dresscode

Home
Dresscode
Threads of Memory: Loro Piana Dresses the Soul

Threads of Memory: Loro Piana Dresses the Soul July 12, 2025DresscodeOff

THE POETRY OF ELEGANCE
Loro Piana Fall/Winter 2025–2026: An Ode to Artistic Living

By Shari | WHAT WE ADORE

There are places that breathe – walls that carry the hush of genius, and windows that frame more than just the sea. Villa Santo Sospir, once the creative sanctuary of Jean Cocteau, is one of them. This season, Loro Piana invites us inside its storied rooms, not just to witness a collection, but to inhabit a world – where fashion doesn’t just dress the body, it speaks the soul.

Photographed by the legendary Mario Sorrenti, the Fall/Winter 2025–2026 campaign transcends seasonal storytelling. It is not merely a presentation of garments—it is a quiet celebration of everything that lives between art, memory and movement. Within these frescoed walls, etched with Cocteau’s unmistakable hand, a luminous cast drifts from salon to sun-drenched terrace, embodying the brand’s ethos of noble restraint and elevated freedom.

Here, Binx Walton, Leon Dame, Awar Odhiang, Long Li and Alix Bouthors don textures that echo the palette of the Mediterranean itself – sun-bleached creams, smoke-dust greys, the blue of distant horizons. Every silhouette hums with a kind of aristocratic ease – the kind that only Loro Piana can conjure, where handspun cashmeres and refined tailoring evoke not effort, but essence.

The campaign’s backdrop is no coincidence. The villa is a work of art in itself—its walls not wallpapered but tattooed, as Cocteau described them, with mythical sketches and fluid symmetries. It is this interplay of craftsmanship – art on walls, art on skin, art in fabric – that defines the spirit of this collection. With each frame, Sorrenti captures something quietly powerful: a collective exhale, a pause, a moment of intimacy between artist and canvas, cloth and wearer.

As the models wander from room to room – laughing, lounging, contemplating – they are more than muses. They are echoes of another time, proof that true style is never loud, but always profound. There is no performance here. Just presence. And presence, in today’s world, is luxury.

More than a campaign, this is Loro Piana’s love letter to timeless living. A reminder that fashion, at its highest form, does not chase trend – it becomes legacy.

And that, dear readers, is what we adore.

www.loropiana.com

Tags: Alix Bouthors, artisanal fashion, Awar Odhiang, Binx Walton, designer campaign, elevated living, Fall Winter 2025, fashion editorial, high fashion campaign, Italian luxury, Jean Cocteau, Leon Dame, Long Li, Loro Piana, Luxury Fashion, Mario Sorrenti, minimalist style, poetic fashion, Timeless elegance, Villa Santo Sospir, What We Adore