FURLA opened Flagship Store in BERLIN
Furla strengthens its presence in Germany
After Frankfurt, the company opens its first Berlin flagship June 2018
After the recent opening in Frankfurt, Furla has opened its newest flagship store in Berlin, at 220 Kurfürstendamm. With a surface area of 115 square meters and two large windows giving out onto the street, the store’s ambiance is in keeping with the distinctive feel of Furla boutiques worldwide. The layout is elegant, characterized by clean lines and the essential sophistication of durmast oak, with decorative and display elements in champagne-colored metal with a satin sheen.
The functional yet welcoming space houses Furla’s men’s and women’s collections. Germany is a strategic market for Furla Group, and the openings in Frankfurt and Berlin are part of a deliberate brand expansion plan. Today, Furla has four monobrand stores in Germany (in Munich, Frankfurt, Baden-Baden and now Berlin) with additional corners in major department stores and airports. “With the inauguration of the Berlin boutique, Furla further consolidates its presence in Germany.
The choice of city and the Kurfürstendamm address confirm the company’s intent to establish central locations for its creative and commercial development,” said Alberto Camerlengo, CEO of Furla Group.
FURLA opened Flagship Store in BERLINJuly 10th, 2018
MYKITA + MAISON MARGIELA | ECHOOctober 9th, 2017