Air France Elevates La Première With French Bloom’s Sparkling 0.0% Rosé
**Air France Welcomes French Bloom to La Première
A New Sparkling Ritual Above the Clouds**
Air France is elevating its most exclusive cabin once again. This season, the airline introduces an unexpected yet utterly modern luxury: French Bloom’s alcohol-free sparkling rosé, now served in La Première.
Handpicked by Xavier Thuizat, Meilleur Sommelier de France 2022 and the Maison’s head sommelier, this new cuvée marks a shift in the codes of celebration at 30,000 feet – refined, contemporary, beautifully mindful.
A New Way to Celebrate, the La Première Way
In La Première, every gesture is intentional.
The arrival of French Bloom brings a new kind of elegance to the ritual of the aperitif – one that balances indulgence with lightness.
Crafted in France, certified organic, and made exclusively from natural ingredients, French Bloom’s 0.0% rosé blends Chardonnay with a touch of Pinot Noir, delicately dealcoholized before assembly. No sulfites. No preservatives. No added sugar. Only purity and finesse.
Its tasting profile is unexpectedly sophisticated:
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a nose of pomegranate and verbena
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a bubble both fine and persistent
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a palate shaped by subtle red fruit notes
Thuizat describes it with enthusiasm:
“The nose reveals great complexity. The elegance of the bubble and its lingering red fruit notes will surprise La Première guests with a true sense of gourmandise.”
This is not a compromise. It is a new expression of French savoir-faire.
A Curated Universe of Taste at Altitude
French Bloom joins La Première’s exceptional selection of wines, champagnes, spirits, and artisanal beers – each chosen by Xavier Thuizat with the precision of a high jeweler selecting stones.
The cocktail menu, crafted by world-renowned mixologist Matthias Giroud, offers both spirited and spirit-free creations – another testament to the airline’s evolving interpretation of luxury.
This winter, La Première departures from Paris-Charles de Gaulle include Abidjan, Dubai, Los Angeles, Miami, New York, San Francisco, São Paulo, Singapore, Tel Aviv, Tokyo-Haneda, and Washington, D.C.
In every direction, refinement travels with you.
French Bloom – The New Face of Celebration
Behind French Bloom stands a visionary trio:
Constance Jablonski, Maggie Frerejean-Taittinger, and Rodolphe Frerejean-Taittinger, whose combined worlds of beauty, gastronomy, and Champagne heritage shaped the DNA of the Maison.
Since its founding in 2019, French Bloom has become the reference for premium alcohol-free sparkling wines, now present in more than 60 countries. In 2024, the brand entered a strategic partnership with Moët Hennessy, marking the group’s first venture into the 0.0% universe and confirming French Bloom’s pioneering role.
Winner of World’s Best Alcohol-Free Sparkling for three consecutive years, French Bloom embodies a new luxury – one defined by inclusion, modernity, and beautifully effortless celebration.
A Toast to a New Era of Travel
By welcoming French Bloom onboard La Première, Air France sends a clear message:
today, luxury means choice, intention, and refinement without excess.
A sparkling moment that delights without weight.
A new ritual that feels both indulgent and conscious.
A celebration of French travel, reimagined with clarity and grace.
More information: www.FrenchBloom.com
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