The Bride With Attitude – Gabbriette for Jimmy Choo
Jimmy Choo’s Modern Bride Has Her Own Rules
Weddings have always come with rules.
What to wear. What to say. How to behave. How to look. Somewhere between tradition and expectation, the modern bride often finds herself navigating a long list of unspoken etiquette – Jimmy Choo has decided to rewrite that list.
For its latest bridal campaign, “The Rules of Engagement,” the house places creative multi-hyphenate Gabbriette at the center of the story. Confident, instinctive and unmistakably modern, she represents a new vision of the bride – one who dresses for herself first.
Rather than portraying a traditional bridal fantasy, the campaign feels personal, playful and refreshingly honest.
The Bride Who Writes Her Own Script
Instead of rigid etiquette, the campaign presents a tongue-in-cheek list of “rules” imagined by Gabbriette herself.
Some are practical. Some are delightfully rebellious.
“One pair of shoes is never enough,” she suggests – a sentiment that feels particularly fitting coming from Jimmy Choo. Another rule captures the mood of the entire campaign: weddings are about love… and looking hot. Mostly love, of course.
The tone is light, confident and slightly irreverent. In other words, exactly how modern brides are approaching their big day today.
Photographed with a cinematic elegance, the images highlight Gabbriette’s distinctive style – strong, feminine, and entirely her own.
Shoes Worth Walking Down the Aisle For
At the heart of the campaign sits the Jimmy Choo Bridal Collection 2026, where glamour meets craftsmanship.
Pearls appear throughout the collection as a symbol of purity and new beginnings. The SACORA sandal, adorned with nearly two thousand pearls, feels almost like jewelry for the feet. The AURELIE pairs delicate lace with crystal accents, while the iconic SAEDA pump returns with its elegant anklet detail that has become a signature of the house.
For brides drawn to something more dramatic, the AZIA sandal arrives entirely embellished with thousands of sparkling stones, catching light with every step.
Something New, Something Bold
Alongside the house signatures, new silhouettes bring a fresh perspective to bridal dressing.
The FAIZ pump explores lace in sculptural form, romantic yet modern. Meanwhile the FAYA, a striking red satin pump finished with a bow and the JC monogram seal, feels like a love letter from another era – passionate, elegant, and impossible to ignore.
Accessories complete the modern bridal wardrobe. The iconic BON BON bag appears in ivory satin as well as playful pearl-embellished versions, designed to be carried not only on the wedding day, but long after.
Because perhaps that is the real message behind Jimmy Choo’s latest campaign.
The modern bride is not dressing for tradition.
She is dressing for the life that begins afterwards.
Discover the collection at
www.jimmychoo.com
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