MAX MARA – FALL WINTER 2020
Painters, poets and philosophers, composers, cartoonists and crooners from Shakespeare to Stevie Nicks, TS Eliot to Tracy
Emin, Jeanette Winterson to Jean Genet; they have all felt the lure of the sea. Max Mara shares their fascination.
The ocean is a potent metaphor for the human condition; hazard and hope, love and longing, valour and vaingloriousness.
Tales of ships and sailors are universal.
“In civilisations without boats,” Michel Foucault observed, “dreams dry up.”
Ms Max Mara has been dreaming a lot of late. Daydreaming. A little tired of the hidebound conventions of corporate
life, she sits at her desk and entertains fantasies of running away to sea. Her dreams cast her as the captain of her own
ship, out to rule the waves and make her fortune. Northward bound, from Morocco to Murmansk, she imagines majestic
wintry seascapes. And whilst she’s charting her course with characteristic Max Mara levelheadedness, she detects a
surprisingly romantic impulse stirring within her.
And what’s in this latter-day adventurer’s wardrobe?
Well, the maritime theme yields a variety of silhouettes and a newer way to mix Max Mara’s signature camel, grey, white and, naturally, navy. There are coats of all kinds; officer class greatcoats, capes, cabans, and duffels with toggles and tassels. Luxuriant robe-de-chambres are tied at the waist with an elegant rope. Ruffles and gathers lend debonair swagger to the shoulders and sleeves of camel hair classics,
pinstripe jackets and a skirts with hemlines that dip dramatically on one side.
A capacious Max Mara doudoune is
perfect for the harshest inclemencies – its outer shell is resilient nylon, but its wadding is a cashmere fleece. Of course,
an epic sea adventure requires a fair amount of stowage. Hence Max Mara’s Marine bag capacious and soft but with
structure like a ship’s keel.
MAX MARA PRESENTS: AW 1951 COLLECTION FOR SELF-MADE QUEENSMarch 11th, 2021
DIVE INTO THE #FURLAILLUSIONSMarch 3rd, 2021
THE STUNNING BURBERRY AUTUMN/WINTER 2020 COLLECTIONMarch 1st, 2020
FURLA 1927 – THE NEW IT-BAG OF THE MILAN FASHION WEEKMarch 1st, 2020