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HOPPY HOLIDAYS – Christmas greetings from Weekend Max Mara

For Christmas 2020, Weekend Max Mara is delighted to wish you Hoppy Holidays !

Launching with the video ‘A Sphere of Dreams’, the winter campaign stars our festive mascot Hoppy,
who takes the viewer on a magical journey from the enchanted woods to the awe-inspiring city.
Dressed in the new collection’s star looks, the magic of the season ahead is unveiled every step of the
way in a dazzling display of bright hues, cool colour-bloc+ing, animal print and houndstooth patterns
inspired by the pop fashion of the 60s.

Hero coats blend the technical quality of Autumn Winter 2020’s key padded trend with quintessential
couture-like details, such as impeccable cuts, front pleating and contrasting yokes, stamped with
circular buttons evocative of the decade’s iconic geometric style.
To finish, trophy accessories including trapper hats, quilted scarves and mittens, plus the all-new
Pasticcino Bag, reimagined in irresistible stocking-sized proportions, make the perfect gifts.
The collection is available online and in store from November 2020.



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