Fashion Week, New York




Victoria Hayes collaborated with Swarovski this season, applying 90,000 Swarovski crystals to numerous looks inspired by the famous basketball movie Space Jam for her SS20 collection. The designer used various Swarovski crystal elements to accentuate oversized blazers, jumpsuits and nylon windbreakers, including Swarovski hotfix crystal as an all-over print technique, a first for the brand.  A Swarovski crystallized basketball also walked the runway, enhancing the nostalgic collection.  “Our SS20 collection is inspired by Space Jam and nostalgia for growing up in the ’90s! The use of Swarovski crystals accentuates sport silhouettes within the collection. I enjoy designing with crystals and tend to gravitate towards simpler silhouettes that allow for heavy use of embellishment.” -Victoria Hayes

Credit: Jeffery Rogers

Jonathan Cohen once again joined forces with Swarovski this season, applying 8,000 Upcycled Swarovski Crystal beads to his sustainable looks. Cohen repurposed crystals across three dresses, as well as Teva sandals, using various shades of red, orange and purple Swarovski crystal beads to embellish the pieces.  Swarovski Upcycled Crystals are unused, unsold, imperfect, lightly used and/or retired crystals, which are made available to creative designers who want to give Swarovski crystals new use. Utilizing upcycled crystals supports Swarovski’s sustainability initiative by promoting responsible consumption and production of crystals. “I’m honored to incorporate Swarovski Upcycled Crystals within the collection. Swarovski has been a pioneer for sustainable and responsible practices and as our brand continues to tackle waste reduction and responsible sourcing, it is imperative we all address these issues by working together.” – Jonathan Cohen

Credit: Jason Lloyd Evans

Christopher John Rogers collaborated with Swarovski for a third season using over 150,000 Swarovski crystals throughout his SS20 collection. Rogers crystallized six looks including monochromatic floral motifs and colorful sparkling sleeves. The designer used Swarovski crystals to supplement the specific use of color and add layers of dimension to the hues for this season. Models also walked down the catwalk with Swarovski crystals integrated into their jewelry and makeup looks. “Swarovski is very much in line with our message of imbuing optimism, ebullience, and specialness in clothes. For Spring 2020, we really wanted to take advantage of the wide range of colors available to us by applying Swarovski hot fixed grids of hot pink, clementine, gray and green Swarovski crystals on a variety of silk bases”- Christopher John Rogers

Credit: Jason Lloyd Evans

Catherine Holstein of Khaite collaborated for the first time with Swarovski, incorporating 10,000 Swarovski crystals into her SS20 collection, which was inspired by childhood memories of playing dress up and wearing jewelry in an unexpected way. Holstein created 38 Swarovski crystal and pearl headpieces which enhanced the natural beauty of the models who wore them down the runway. The designer also used Swarovski crystals to highlight the construction of the garments, adding light touches of sparkle on shoulder seams, waistbands and epaulettes. “Being able to work with Swarovski this season was paramount to the vision and spirit of the season. Using Swarovski crystals, both as head pieces and throughout RTW styles, added a level of fantasy to the collection. The Swarovski crystal pieces help us convey this innocent yet nostalgic freedom of youth, and the boundless rejection of what is ‘expected.”– Catherine Holstein

Credit: Anna Stokland

Jeremy Scott unveiled his SS20 collection, using over 30,000 Swarovski crystals at New York Fashion Week this evening. Colorful hand enameled Swarovski crystals adorned blazers and pants, alongside a Swarovski crystal mesh dress and a crystal cup-chain fringe two-piece look. The designer was inspired by the life of a rock star, rock concerts and the all access pass that “groupies” covet, using Swarovski crystals to make his collection sparkle. “Nothing is more rock and roll than a sparkling Swarovski encrusted look! I was thinking of them as dripping and fringed. Crystal mesh playing a Trompe-l’œil role in a print of little geometric shapes, some of which are replaced by dazzling Swarovski crystals to add sparkle that on stage and off is the life of the rock star!” – Jeremy Scott

Credit: Anna Stokland


Leave a Comment