WHITEWALL WINS FIRST GERMAN DESIGN AWARD 2024 FOR THE DESIGN EDITION BY STUDIO BESAU-MARGUERRE
WhiteWall has won the coveted German Design Award 2024 in the “Excellent Product Design” category for the first time, thanks to its impressive design and constant innovation. This prize, awarded by the Design Council, is an important recognition of the commitment and quality of WhiteWall’s design.
The German Design Award is one of the world’s most renowned design competitions, recognising products and projects that are pioneers in the design landscape. The WINNER award for the WhiteWall Design Edition by Studio Besau-Marguerre recognises WhiteWall’s ongoing efforts to combine innovation and design quality at the highest level. WhiteWall impressed the high-level jury with its creative vision, design concept, functionality and aesthetics.
THE DESIGN EDITION BY STUDIO BESAU-MARGUERRE
The frames in the WhiteWall Design Edition are available in green, yellow and purple. Each frame is composed of four different shades within this unique chromatic universe. The result is a strong dynamic between the frame and the image. The viewer’s gaze is captivated and the frame begins to “live”. The frames remain neutral because all the colours come from a single colour palette. The refreshing colours of the design frames offer the opportunity to personalise the home even more – with gallery-quality portraits, for example.
“The German Design Award is yet another accolade for WhiteWall. It’s the first time we’ve received an award outside the field of photography. We’re particularly pleased about it, and it reinforces our idea of working with designers. The collaboration with the Besau-Marguerre studio has been very special for us right from the start, and the fact that it has now been honoured with the German Design Award confirms this even more,” says WhiteWall managing director Thomas Alscheid.
“WhiteWall and I are delighted to have won the award for our Colour Edition. As trivial as it may seem at first glance to colour a frame, thinking about the theme of the frame in interaction with the artwork that sits within it has been just as exciting for us. It’s fascinating to see the influence that a frame can have on photography, and it’s precisely because it’s a product that often only has a discreet existence that we’re all the happier to receive such a distinction with this project,” Eva Marguerre is delighted to say of the prize.
The Design Council justifies its choice as follows: “The edition of the photo frame designed for WhiteWall by Hamburg-based Studio Besau-Marguerre has a particular aesthetic effect thanks to four different colour bands from the same colour family (yellow, violet, green), which engage in an exciting dialogue with the corresponding motif.”
WHAT ABOUT WHITEWALL ?
WhiteWall is synonymous with perfection in photography.
Founded in 2007 by Alexander Nieswandt, WhiteWall has established itself in over 16 years of expertise in the photofinishing market as the world’s leading photo lab. WhiteWall is a team of passionate experts who combine cutting-edge technology with traditional processing methods. WhiteWall’s award-winning gallery quality is based on premium substrates, high quality laminates and frames handcrafted in-house. With around 200 employees, WhiteWall is present in more than 13 countries. All products are manufactured in the 9,000 square metre laboratory in Frechen, near Cologne, and shipped to more than 50 countries.
With more than 20,000 professional photography customers, 4 of its own shops in Düsseldorf, Hamburg, Munich and Berlin and shop-in-shop areas in selected LUMAS galleries, WhiteWall is one of the global players in the industry. Thanks to the cooperation with Leica, WhiteWall products and services are also available in selected Leica shops in Los Angeles, Rome, Beijing, Munich and Wetzlar. In addition to joint exhibitions, an expanded range of shops and product advice, the partnership with Leica completes the “photography” experience. Six TIPA World Awards, including ‘World’s Best Photo Lab’, underline the high standards and quality of WhiteWall products.
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