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Loro Piana’s Artistic Ode to New York – An Exclusive Bergdorf Goodman Installation

Loro Piana’s Love Letter to New York

An Artisanal Symphony at Bergdorf Goodman

From October 17 to November 3, 2025, the quiet poetry of Italian craftsmanship takes center stage on Fifth Avenue. In a rare celebration of heritage and modernity, Loro Piana unveils an immersive installation at Bergdorf Goodman, transforming New York’s most iconic department store into a living canvas of texture, light, and timeless style.

This is more than an exhibition – it is a dialogue between two worlds: the serene ateliers of Northern Italy and the electric spirit of Manhattan. Through its dreamlike windows, Loro Piana translates its century-long devotion to excellence into a language of artistry and restraint, where every thread tells a story of patience and perfection.

Inside the legendary Bergdorf windows, scenes unfold like a series of poetic tableaux. Masters of Fibers traces the journey of pure cashmere from distant plateaus to the looms of Quarona. Baby Cashmere appears as a constellation of weightless clouds, while golden thistles – the fiore di cardo that has crowned the Maison’s crest since 1951 – bloom as symbols of craftsmanship and continuity.
One vignette frames the New York skyline in Loro Piana’s signature Kummel hue, where artisans delicately examine falling fabrics under magnifying lenses – a gesture of devotion to beauty in its purest form.

For men, miniature vintage cars race across the iconic Suitcase Stripe motif, while a wooden loom quietly weaves the Maison’s guiding creed into fabric: “Luxury is inextricably linked to quality.”

In the spirit of this union between Italy and New York, Loro Piana introduces exclusive designs created especially for Bergdorf Goodman. A softly structured wool overshirt in warm rust tones captures relaxed masculine elegance, while a women’s cashmere ensemble in soft grey, paired with a playful animal-print hat, reflects a sensual ease that is both modern and timeless.

Guests are also invited to experience the Maison’s hallmark of intimacy and refinement – personalization. Under the expert hands of Loro Piana’s artisans, the Grande Unita scarf and Unito plaid can be monogrammed with initials, making each piece a keepsake of understated luxury.

More than a tribute, this collaboration is an ode – to New York, to craftsmanship, to the invisible poetry of materials. Loro Piana reminds us that true elegance lies not in extravagance, but in quiet confidence and the eternal pursuit of excellence.

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