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ROSALÍA Celebrates Calvin Klein’s New Euphoria Signature Elixir in New York

ROSALÍA Celebrates Calvin Klein’s New Euphoria Signature Elixir in New York September 14, 2026Fragrances, New YorkOff

ROSALÍA AFTER DARK: CALVIN KLEIN REIMAGINES EUPHORIA

An icon returns with a new intensity. In New York, ROSALÍA sets the tone for Euphoria’s next chapter.

Some fragrances capture a moment. Others become part of an era. Calvin Klein Euphoria, first introduced in 2005, belongs firmly to the latter.

More than two decades later, Calvin Klein returns to its provocative universe with Euphoria Signature Elixir, a richer and more concentrated interpretation of the original. Built around orchid, praline and bright patchouli, the new composition feels warmer, deeper and more sensual – familiar enough to evoke the original, yet distinctly made for now.

Its arrival was celebrated during New York Fashion Week, following the Calvin Klein Collection Spring 2027 runway show. The house gathered an intimate crowd at People’s in Greenwich Village for an evening that felt deliberately understated: cocktails inspired by Euphoria, DJ sets by Kitty Ca$h and Huneycut, and a guest list spanning fashion, music and contemporary culture.

At the centre of it all was ROSALÍA.

The face of Euphoria Signature Elixir arrived in a custom Calvin Klein Collection look – metallic, fluid and quietly provocative. It was a fitting expression of the fragrance itself: polished without feeling precious, sensual without trying too hard.

AN ICON, INTENSIFIED

Revisiting something as recognisable as Euphoria could easily have become an exercise in nostalgia. Instead, Calvin Klein has chosen to move the story forward.

There is something particularly convincing about ROSALÍA leading that evolution. Her world exists between contrasts – refinement and instinct, tradition and experimentation, glamour and something altogether more raw. It is precisely this tension that gives the new Euphoria its relevance.