MONTBLANC CELEBRATES 100 YEARS OF MEISTERSTÜCK IN LOS ANGELES
Los Angeles, May 1st, 2024 – Montblanc debuted its new global campaign to mark the centennial milestone of its iconic Meisterstück writing instrument during an exclusive event at the historic Paramour Estate. Written and directed by Academy Award-winning director and screenwriter Wes Anderson, the campaign pays homage to the legacy of the renowned writing instrument, inviting viewers on a journey into the world of Montblanc, seen through the filmmaker’s eyes and showcasing the Maison in a new light.
LOS ANGELES, CALIFORNIA – MAY 01: Jon Kortajarena attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)
Set at the fictional Montblanc Headquarters at the top of the Mont Blanc mountain, the campaign film exudes Anderson’s signature style with its distinctive visual aesthetic and blend of eccentric, unconventional storytelling. It features colorful characters portrayed by acclaimed actors Rupert Friend, Jason Schwartzman, and Wes Anderson himself. A series of still campaign visuals further enrich this reimagined Montblanc universe and feature Rupert Friend, American actor Maude Apatow,Indian-American actor and designer Waris Ahluwalia, Korean actor and Montblanc Mark Maker Lee Jinuk and Chinese actor and Montblanc Global Brand Ambassador Jing Boran.
LOS ANGELES, CALIFORNIA – MAY 01: (L-R) Jon Kortajarena and Toni Garrn attend as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)
The event’s ambiance echoed the universe depicted in the campaign while spotlighting the evening’s honoree, the Meisterstück. The guests, including campaign stars Rupert Friend, Jason Schwartzman, Maude Apatow, Waris Ahluwalia and Lee Jinuk, as well as John Legend, Emma Roberts, Callum Turner and Zinedine Zidane joined Richemont CEO Fashion & Accessories Maisons Philippe Fortunato and Montblanc Artistic Director Marco Tomasetta at the Paramour Estate in Los Angeles. Once the residence of silent film star Antonio Moreno, the venue served as the ideal backdrop for the event, bridging the rich legacy of Hollywood cinema with the Meisterstück, an icon of creativity and self-expression.
Emilia Schüle
Emma Roberts
Lincoln Younes
Jenny Tsang
Rupert Friend, Maude Apatow, Waris Ahluwalia, and Jason Schwartzman
Callum Turner
Upon arrival, a red carpet reminiscent of the campaign film’s mountain setting welcomed guests who were then led into the estate’s recognizable pool area for a welcome reception around a grand replica of the Meisterstück. An alfresco dinner served as the stage for the campaign film’s official unveiling, commencing with speeches from Philippe Fortunato and Rupert Friend and culminating in a special performance by American singer John Legend. The night ended with an afterparty at the estate’s ballroom with a live set by American DJ and record producer A-TRAK.
Throughout the evening, guests could also enjoy a 100 Years Meisterstück exhibition showcasing the writing instrument’s design evolution through the years, as well as commemorate the event with photo opportunities set against different backdrops from the campaign.
From May 4th until July 31st 2024, Montblanc and Wes Anderson fans can visit the Montblanc Chalet Pop Up at 459 North Rodeo Drive in Beverly Hills. Taking inspiration from the campaignfilm’s Montblanc Observatory High-Mountain Library, visitors to the interactive and immersive space can experience a scenic chalet and discover and celebrate the fascinating journey of Montblanc’s writing icon, the Meisterstück.
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