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The Art of Understatement: Meet the Extra Softy by Loro Piana

Loro Piana Unveils the Extra Softy Bag

A Study in Quiet Luxury for Spring-Summer 2026

Loro Piana has always spoken a language of subtlety – one woven from silence, texture, and the exquisite restraint of true Italian luxury.
For Spring-Summer 2026, the Maison introduces a new chapter in that vocabulary: the Extra Softy Bag, an elongated, fluid, irresistibly supple evolution of the iconic Extra Bag.

More than an accessory, it feels like an experience – one defined by movement, material, and emotion. A piece that reveals its brilliance not through extravagance, but through the kind of thoughtful simplicity only a house like Loro Piana can master.


A New Softness, Engineered With Precision

The Extra Softy is crafted around a delicate tension: softness shaped with architectural discipline.

The bag’s construction draws from a palette of exceptional materials chosen for their tactile depth and luminous presence: satin, woven leather, fine-grain leather, smooth calfskin, and the Maison’s rare Wish Cash Double Chevron, a fabric requiring meticulous craftsmanship to achieve its signature texture.

The silhouette is elongated, sleek, almost aerodynamic. Every curve, every seam, every proportion expresses quiet confidence. It moves with the body in a way that feels both effortless and intentional – the kind of tailoring usually reserved for clothing, applied here to leather and fabric.


The Details That Define a Maison

The Extra Softy carries the unmistakable codes of Loro Piana – discreet, refined, quietly powerful.

A vintage-inspired keyring with a Ghiera charm hints at the Maison’s heritage.
The adjustable strap allows the bag to shift from shoulder to crossbody, adapting seamlessly to the rhythm of daily life.

A distinctive bridge hook echoes the curve of the handle, adding sculptural dimension without ever disrupting the softness of the design.

And then, the zipper: wide, elegant, secured by a golden padlock engraved with the LP initials. A detail that feels weightless yet deeply luxurious – the kind of touch one notices only when living with the bag, not merely observing it.


A Palette of Subtle Sophistication

Offered in two sizes, L33 and L44, the Extra Softy arrives in four refined tones that reflect Loro Piana’s mastery of color:

  • Fossil

  • Ancient Sandstone

  • Dark Chocolate Licorice

  • Baby Cashmere

Each shade is timeless rather than seasonal – a tone that blends into personal style rather than competing with it.


A New Icon for a New Season

Beginning January 3, the Extra Softy Bag will be available in all Loro Piana boutiques and online at loropiana.com.

It is more than a product launch.
It is the continuation of a philosophy – one that understands luxury not as excess, but as a pursuit of purity. A devotion to touch, craftsmanship, proportion, and silence.

In a world crowded with noise, the Extra Softy is a reminder that true luxury whispers.

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